Sunday, July 15, 2007
MLM Success Secret - Advertising
The first thing you can do is start telling everyone you know about what you do. Remember, you just started your own business, so don’t be shy about what you are doing. Send out emails telling people about the business and send them to your lead capture page.
It is important not to send people to you main website first. You must develop what is called a "lead capture page." What a lead capture page does is exactly what it denotes. It entices people to fill in information like their name, email address, and phone number before they are directed to your main site. This is important because by doing this, you will know who has visited your site and that they are highly qualified because they took the time to enter the information requested. With your lead capture page you will be given an opportunity to prepare several autoresponders over a period of 15-30 days. Autoresponders are letters, video clips, or audio clips that further introduce your product. The truth is, most people will not sign up the first time they see your offer. Statistically, they will need to see your offer 7 times before they have the confidence to sign up and that is what an autoresponder will do for you. I would suggest that you go to http://www.ezleadcapture.com/ and sign up through them. They only charge $97 a year and you can create as many lead capture pages as you want. They have templates that you can use to create your own lead capture page. If you need help, don't hesitate to contact me directly. I will walk you through it.
You will need an advertising budget. I think $200-$300 to get started is great. If you do not have that, spend what you can. If you have nothing, there are plenty of ways to advertise online for free. There are several methods of advertising and I will mention a few:
Classified Ads
Press Releases
Solo Ads
Forums
Blogs
Article Submissions
Google Adwords
I don’t want to get to complicated at this point, so I will just share some sites that you can go to so you can get started on your online advertising campaign. Most of the sites that I will share with you have online helps so you can figure out what to do. If you have any problems, feel free to contact me.
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